Both run your members, your schedule and your payments. The difference sits in what happens beyond the software: Club Planner also supplies the access control, the domotics and the bar till, so one partner runs your club and your building.
An all-in-one platform for gyms, fitness clubs, wellness centres and sports venues, combining club-management software with club automation: access control, domotics, payment terminals and camera systems, all tied to one member file.
Studio management software, strong in the German-speaking market.
Magicline offers studio management, billing and debt collection, analytics, staff planning, a member app, training plans and an AI chat assistant (MagicAI), and positions itself as an open platform that integrates with equipment suppliers such as Technogym, eGym and milon. Their public product pages do not advertise access control, domotics or camera hardware of their own.
| Club Planner | Magicline | |
|---|---|---|
| Member management, subscriptions and payments | ||
| Online booking and class schedule | ||
| Branded member app | ||
| Full desktop application for reception and back office | Not listed on their public product pages | |
| Dedicated POS software with stock, tabs and cash-register integration | Not listed on their public product pages | |
| Access control and club domotics from the same partner | Not listed on their public product pages | |
| Camera systems tied to check-ins | Not listed on their public product pages | |
| Own technicians who install and service the hardware on site | Not listed on their public product pages | |
| Wellness-specific features such as private-sauna bookings and arrangements | Not listed on their public product pages | |
| Self-service kiosk for entry, tickets and check-in | Not listed on their public product pages | |
| Leads and CRM pipeline | ||
| Coaching: exercise library and training programmes | ||
| AI chatbot on your club's own website that turns visitors into leads | Not listed on their public product pages | |
| AI assistant your staff can ask about their own club data in plain language |
Based on the public product pages of both companies, consulted in July 2026. Product ranges change — check with the supplier for the latest details.
Your door, your till, your lights and your member file run on the same system. A member who stops paying loses access automatically — no export, no second supplier, no gap between two systems.
It is not only a web platform: your reception works in a full desktop application built for speed at the counter, and the bar runs on dedicated POS software that talks to your till, cash drawer, printers and payment terminal.
The bar is part of it too: a touchscreen till with stock, running tabs and payments charged to a member's balance, instead of a separate cash register that knows nothing about your members.
The gates, doors, domotics and terminals are installed and serviced on site by our own technicians — not passed on to a third party. So when something does not work, there is one number to call, for the software and for the hardware behind it.
We even build our own in-club machines: Tankk sports-drink and shake machines, a Club Planner brand, that sell straight from a member's balance.
And two kinds of AI actually do work for you. A chatbot on your club's own website answers visitors, books tours and trial lessons and hands your team a lead with a name and a reason for getting in touch. Inside the software, your staff simply ask — give me the active members of last month — and get the answer without building a report.
It reaches past the gym floor as well. Large wellness centres in Belgium run on Club Planner, with features built for that world — private-sauna bookings, arrangements and day passes — and a self-service kiosk lets visitors buy entry and check themselves in, at a pool reception just as well as a wellness one.
If your club sits in the German-speaking market, or you want their billing and debt-collection services specifically, Magicline is a strong fit with deep roots there.
